Comparing Dior vs DIOR

The fashion house of Dior is world-renowned for its luxurious line of clothing and accessories. Yet, there are two versions of the brand available, with one bearing the name Dior, and the other, DIOR. Confused? Let's delve into the nuances of each version of Dior, so you can know exactly what you're dealing with.

At the root of it all, both Dior and DIOR are part of the same fashion house, created by Christian Dior in 1947 in France. Both lines offer high-quality luxury clothing and accessories, with the designs of each house being crafted by highly-skilled artisans.

So what's the difference? Essentially, Dior is the more luxury-focused collection from the maison, eying the highest-end clientele. This is a direct part of Christian Dior's vision for the brand, and the traditional virtues that the fashion house stands for. On the other hand, DIOR is a younger, sportier spin-off from the original, with slightly more innovative designs and materials. It features ready-to-wear collections that are less pricey than Dior. This is for a younger clientele, who are still passionate about fashion, but don’t have quite as much to spend.

Ultimately, you can trust that all Dior-branded products are made with extremely high-quality materials and craftsmanship, no matter the collection. It's just a matter of price, designs and conservative or more modern sensibilities of the buyer.